Energy & Utilities · Saudi Arabia · 2018–2023
Enterprise App + Full Corporate Rebrand for a National Utility
A five-year engagement delivering a custom enterprise application and comprehensive digital rebrand for one of the region's largest utility companies.
The Challenge
What Needed to Be Solved
Saudi Electric Company needed a modern enterprise application to manage internal operations at scale, combined with a full corporate identity refresh to align with Vision 2030 digital transformation initiatives. The scope required deep integration with existing infrastructure and multi-year delivery commitment.
Our Approach
How We Delivered It
NUSRV delivered the engagement in structured phases — beginning with a detailed discovery and architecture phase, then building the enterprise application against an approved technical blueprint. The corporate rebrand ran in parallel, with brand guidelines developed before any design output was produced. Delivery teams were embedded in Riyadh throughout.
Outcomes
What Was Delivered
Custom enterprise application deployed across the organization
Full corporate identity redesign including digital and print assets
Multi-year delivery with consistent quality across five-year engagement
Deep integration with existing Saudi Electric Company infrastructure
Brand guidelines documented and handed over for internal use
Capabilities Deployed
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